HOW TO OPTIMIZE YOUR CREDIT PORTFOLIO

Strategies to optimize your credit portfolio, win over the millennial market - and grow. 


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DATE:               Tuesday, August 20, 2019

TIME:               11 a.m. PT/2 p.m. ET 

DURATION:     60 minutes

CUNA research reveals that credit card balances in the credit union industry grew to $5.76 billion in 2018. Seven in ten Americans have at least one credit card and over half of cardholders use their cards every day.

To be successful in the credit card business, credit unions need to structure a program that both meets the evolving needs of their members and stands out from the competition. By leveraging advanced analytics and focusing on three metrics – penetration, activation and usage (PAU) – credit unions can turn their credit portfolio into a highly profitable product line and a key driver of member loyalty.

This webinar, hosted by the 
CO-OP SmartGrowth Consulting Team, will highlight the key trends impacting your credit card business. Leveraging insights from CO-OP’s robust credit portfolio, we’ll reveal the tools and strategies you need to maximize your credit offering, as well as how to capture growing market segments like Millennials.

In this webinar you’ll learn: 

  • How credit usage and demographics are changing – Why credit may be your most valuable asset and how growth opportunities changing 
  • Strategies for Driving Growth & Profitability – How to structure a successful credit card program - from card issuance to rewards and mobile - and drive penetration, activation and usage. 
  • How to Capture the Millennial Market They’re poised to become the biggest-earning generation in America. What do they want from their credit cards and how do you meet their needs? 
  • How to Turn Data Insights into Action – Find out how CO-OP’s SmartGrowth team helps credit unions tap into their portfolio to build customized campaigns that drive growth and retention.

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CO-OP Financial Services ©Copyright 2019

9692 Haven Ave. Rancho Cucamonga, CA 91730

Be There. Be More.

Be everything every financial institution aspires to be.

CO-OP Financial Services ©Copyright 2019

9692 Haven Ave. Rancho Cucamonga, CA 91730

Be There. Be More.

Be everything every financial institution aspires to be.