MEMBER FINANCIAL JOURNEYS

What Credit Unions Should Know

A study of the journeys credit union members take –and what credit unions can do to make these more successful.

Created from over 1,200 survey respondents and 2,000 individual journeys, "Member Financial Journeys" offers detailed insight into credit union member experiences - how your members interact with you, what they value, what they don't - so you can optimize for increased satisfaction, member retention and growth. 

Discover:

  • Which member journeys go well - and which do not
  • The impact of a positive member journey on member trust, loyalty and future intent to do business with you
  • The biggest causes of anxiety, and how to fix them
  • What you can do to most effectively improve satisfaction

Issued by Mastercard Advisors

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A study of the journeys credit union members take –and what credit unions can do to make these more successful.

Created from over 1,200 survey respondents and 2,000 individual journeys, "Member Financial Journeys" offers detailed insight into credit union member experiences - how your members interact with you, what they value, what they don't - so you can optimize for increased satisfaction, member retention and growth. 

Discover:

  • Which member journeys go well - and which do not
  • The impact of a positive member journey on member trust, loyalty and future intent to do business with you
  • The biggest causes of anxiety, and how to fix them
  • What you can do to most effectively improve satisfaction

Issued by Mastercard Advisors

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